Genius Division

Blog

Thoughts, opinions and the occasional rant.

Straight answers about websites: what they cost, why they don’t bring in work, and what to do about it. Written by people who’ve built over 400 of them.

/ Craig Burgess

Is WordPress dead in 2026? And what about Wix, Squarespace and Shopify?

Every week somebody tells me WordPress is dead. It still runs about 40% of all the websites on the internet. Here's why the rumour won't go away, how the other website platforms compare, and when WordPress is the wrong choice.

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/ Craig Burgess

Is GEO worth paying for?

No, not for most businesses, not right now. 'GEO' is mostly SEO with a new badge on it, and the money does a lot more good spent on your actual website.

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/ Craig Burgess

How to write a homepage headline that says what you do

Say what you do, who it's for and, if there's room, what they get out of it. One plain sentence. Here's a template, some before and after examples, and a five-second test.

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/ Craig Burgess

How much does a website redesign cost in the UK?

About the same as a new website. From £5,000 with us, most land between £8,000 and £12,000, and moving your old site across properly is a big part of why.

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/ Craig Burgess

Buy cheap, buy twice: what a cheap website really costs

A cheap website costs you a lot more than the invoice says. Mostly in enquiries you never find out about, and then again when you pay for the one that replaces it.

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/ Craig Burgess

Web design in Barnsley: what to ask before you hire anyone

Local matters a bit, proof and a clear price matter a lot more. What I'd check before hiring anyone for web design in Barnsley, plus the questions to ask and what it'll roughly cost.

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/ Craig Burgess

What should go on a homepage?

The answers to five questions every visitor turns up with, in roughly the order they ask them. Most of the rest is stuff you want to say, which nobody asked for.

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/ Craig Burgess

Is AI killing your website traffic? What 70 UK business websites say

No. I pulled a year of analytics from about 70 business websites we look after, and AI sent a tiny slice of their visitors. The ups and downs came from somewhere far more boring.

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/ Craig Burgess

How to choose a web design agency in the UK

What to check before you hand over thousands of pounds for a website, the questions worth asking, and the red flags I'd walk away from.

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/ Craig Burgess

Why is my website not getting enquiries?

The phone's quiet and everybody says the website looks great. Here are the checks I'd run to find out why, and whether it's your web designer's fault or yours.

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/ Craig Burgess

Should you put prices on your website?

Yes. Even if every job's different. Hiding your prices costs you more enquiries than it saves, and here's how to show them when you can't give an exact number.

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/ Craig Burgess

Can AI build a website for your business? Yes. Should it?

AI can build you a website in minutes. I've done it. For a business that needs the website to bring in work, I still wouldn't do it yourself, and here's why.

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/ Craig Burgess

How much does a website cost in the UK?

Most business websites we build cost £8,000 to £12,000. Here's where that number comes from, what the cheaper options get you, and why cheap ends up costing more.

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